Johnny Hashempour · Nutrition, habits, and chronic conditions
Everyone hands you a list of things you can’t have.
Nobody hands you the trade.
I was diagnosed with Crohn’s at fourteen, after a surgery that removed a perfectly healthy appendix and still missed what was wrong. What I was told to do afterwards kept me alive without letting me live — so I went and found another way.
Own Avenue is that process, built into something you can use. A five-minute assessment, a plan sized to the life you actually have, and a small group of people working on the same thing — so you’re not doing it alone, and you’re not depending on me forever.
No card. No account. Your blueprint is built in your browser before we ever ask for an email.
The thing nobody says out loud
Most health advice is technically correct and practically useless.
It’s built for a person who doesn’t exist
Someone with ninety spare minutes, a full gym, no symptoms and no kids. Plans written for that person fail everyone else, and then blame them for it.
It removes without replacing
Elimination diets hand you thirty losses to find one trigger. You end up eating less, enjoying less, and knowing barely more than when you started.
It ends the moment you stop paying
If every answer has to come from a coach, you never actually learn anything. You just rent someone else’s confidence.
Why I built this
They opened me up for an appendix that was perfectly healthy — and sent me home before anyone worked out what was actually wrong.
I was fourteen. I passed out in a school hallway and woke up in a hospital being told it was appendicitis. It wasn’t. Two weeks later I was back, much worse, and a lot closer to not making it than anyone said out loud at the time.
The diagnosis was Crohn’s. What came after was a list of restrictions that kept me alive without letting me live. So I went and found another way. That process — slow, unglamorous, entirely self-taught — is what this whole thing is built out of.
Read the full storyWhat that taught me
- Protocols aren’t people. “Standard of care” is an average. You are not an average.
- Restriction is not a plan. Anything taken away needs something put back in its place.
- Your data beats any list. Three weeks of honest tracking finds more than three months of guessing.
- Nobody does this alone. Every person I know who actually changed had someone in it with them.
How it works
Five minutes in. A real plan out.
- The assessment. Around eighteen questions, and it skips the ones that don’t apply to you. It asks what you’re chasing, what you’re working around, how your week actually looks, and — the important one — what usually breaks it.
- Your blueprint. A track, a terrain, and a capacity score. Then a four-week plan with one move per week, each with a floor version for bad days, plus your swaps and a flare protocol for when things go sideways.
- Your pod. Six to twelve people on the same track, in the same terrain, in your timezone. Three rituals a week so it never goes quiet. Two veterans one stage ahead of you.
- You stop needing me. That’s the actual goal. The pod answers its own questions long before I would have.
Five doors in
The assessment sorts you. It doesn’t sell you a category.
If your answers say a condition is driving everything, we’ll say so — even when you came in asking about fat loss.
The part that makes it last
You’ll hold this about twice as long with someone else in it.
The single strongest predictor of whether a change sticks isn’t the plan. It’s whether there’s another human being who notices when you disappear.
So every plan comes with two things: a pod of people in the same situation, and a Circle of Six — a specific, scripted ask for the people already in your life. Not “tell your friends.” An actual sentence to send, and a reason they’d say yes.
Sample pod
The Terrain · Gut
People who’ve had the scope, been handed the elimination diet, and want to figure out what they can eat rather than what they can’t.
Your one move for the week. One sentence.
The pod builds a shared map nobody could build alone.
Did the floor hold? Nobody comments on a no.
What it costs
The plan is free. The room is the product.
Prices are being finalized ahead of launch. Take the assessment now and the blueprint is yours regardless.
Find out what your version actually looks like.
Five minutes. Built in your browser. Free, and free of a sales pitch.